I just hope that any rumors about any newspaper in town giving discounts for political ads are totally incorrect.
§ 255.002. RATES FOR POLITICAL ADVERTISING. (a) The rate
charged for political advertising by a radio or television station
may not exceed:
(1) during the 45 days preceding a general or runoff
primary election and during the 60 days preceding a general or
special election, the broadcaster's lowest unit charge for
advertising of the same class, for the same time, and for the same
period; or
(2) at any time other than that specified by
Subdivision (1), the amount charged other users for comparable use
of the station.
(b) The rate charged for political advertising that is
printed or published may not exceed the lowest charge made for
comparable use of the space for any other purposes.
(c) In determining amounts charged for comparable use, the
amount and kind of space or time used, number of times used,
frequency of use, type of advertising copy submitted, and any other
relevant factors shall be considered.
(d) Discounts offered by a newspaper or magazine to its
commercial advertisers shall be offered on equal terms to
purchasers of political advertising from the newspaper or magazine.
(e) A person commits an offense if the person knowingly
demands or receives or knowingly pays or offers to pay for political
advertising more consideration than permitted by this section.
(f) An offense under this section is a Class C misdemeanor.
All I'm going to say.
God Bless,
Dennis
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